Harnessing AI and Machine Learning for Smarter Ads
Gopuff has introduced an in-house ads platform leveraging artificial intelligence and machine learning technologies. This new AI-powered ads platform utilizes over 1,000 real-time variables and a decade of customer data to provide objective-based buying, personalized audience targeting recommendations, and bid optimization.
Personalized Ad Experience
The platform takes into account each customer’s shopping behavior, previous purchases, the time of day, localized product popularity, and other data points to deliver the most relevant advertisements and products.
“We believe everyone wins when we match the right advertiser to the right customer at the right time – it’s what makes ad placements feel like content,” – Daniel Folkman, SVP of Business at Gopuff.
The new Gopuff Ads Platform aims to create authentic experiences that inspire customer engagement.
Gopuff takes ad platform in-house. Custom-built tools leverage AI, machine learning to replace third-party solutions https://t.co/YejlVnLxOy pic.twitter.com/yJdFkVVtjs
— Supermarket News (@SN_news) July 25, 2024
Enhanced Engagement and Authentic Experiences
With the new tools, brands can easily reach shoppers with the most relevant content, creating a personalized shopping experience.
“We’re thrilled to offer advertisers greater access to the Gopuff platform and data with intelligent, new tools and look forward to continuing to drive innovation as the industry evolves,” Folkman added.
A New Chapter with Tom Brady
In a recent development, Gopuff announced a multi-year partnership with Tom Brady. Brady, who is also an investor in Gopuff, will collaborate with the company on product development and content creation, further driving innovation in quick commerce.
“Since my first time using Gopuff, I’ve been amazed by how fast and seamless the deliveries are, offering so many different options right at your fingertips,” says Brady.
“I’m excited to be working with the Gopuff team to continue to drive innovation and help create an even better experience for their customers.”
A Vision for the Future
Yakir Gola, CEO and Co-founder at Gopuff, expressed excitement about the partnership, emphasizing the shared passion for innovation.
“We’re thrilled to welcome Tom Brady, one of the most recognizable and respected athletes in the world, to Team Blue,” he said. “For more than two decades, Tom made history on the field, breaking records, outperforming nearly every expectation, and leading teams to victory. With a shared passion for innovation, together we’ll redefine the future of commerce and make Gopuff the world’s go-to solution for immediate, everyday needs.”
What Does This Mean for Advertisers and Consumers?
The launch of Gopuff’s AI-powered ads platform and the partnership with Tom Brady mark significant steps forward in the evolution of quick commerce. This approach not only enhances the ad experience for consumers but also provides advertisers with powerful tools to reach their target audiences more effectively.
We’d love to hear your thoughts on Gopuff’s latest innovations! How do you think AI and machine learning will transform the advertising industry? Share your comments below.
Photo by Mick Haupt on Unsplash
