San Francisco witnessed an exciting announcement on June 12, 2023. Salesforce, the #1 CRM provider, proclaimed the launch of its revolutionary product – Salesforce AI Cloud. Designed to supercharge customer experiences and company productivity, AI Cloud is redefining the enterprise landscape by integrating AI, data, analytics, and automation.
This announcement signals a massive leap for generative AI in the business world, offering an unprecedented blend of capabilities. The Salesforce AI Cloud provides an open, real-time, and trusted generative AI that’s prepared to meet enterprise demands.
AI Cloud: Revolutionizing Customer Experiences
At the heart of AI Cloud lies Einstein, the world’s first AI for CRM, now powering over 1 trillion predictions per week across Salesforce’s applications. With generative AI, Einstein aims to augment the efficiency of every company and employee across sales, service, marketing, and commerce.
AI Cloud empowers sales reps to quickly auto-generate personalized emails, service teams to formulate personalized agent chat replies and case summaries, and marketers to create personalized content for customer engagement. Furthermore, it enables commerce teams to auto-generate insights and recommendations and developers to predict potential bugs in code.
Einstein Trust Layer: The New Standard for Trusted Enterprise AI
Salesforce AI Cloud also debuts the new Einstein Trust Layer, setting a new industry standard for trusted enterprise AI. This layer alleviates the concerns of risks associated with adopting generative AI by enabling customers to meet their enterprise data security and compliance demands.
Marc Benioff, Chair and CEO, Salesforce, remarks, “AI is reshaping our world and transforming business in ways we never imagined, and every company needs to become AI-first. AI Cloud, built on the #1 CRM, is the fastest and easiest way for our customers to unleash the incredible power of AI, with trust at the center driven by our new Einstein GPT Trust Layer.”
Overcoming the Trust Gap with AI
While company leaders recognize the potential of generative AI, they’re often wary of the risks such as hallucinations, toxicity, privacy, bias, and data governance concerns. Salesforce research found that 73% of employees believe generative AI introduces new security risks and nearly 60% of those planning to use the technology are unsure how to keep data secure. Salesforce AI Cloud aims to bridge this trust gap with the Einstein GPT Trust Layer, thus setting a new industry standard for secure generative AI for the enterprise.
Salesforce Partnerships and Integrations
In its commitment to an open ecosystem, Salesforce AI Cloud hosts Large Language Models (LLMs) from Amazon Web Services (AWS), Anthropic, Cohere, and others entirely within Salesforce’s infrastructure. A shared trust partnership has also been established between Salesforce and OpenAI to deliver joint content moderation using OpenAI’s leading Enterprise API and best-in-class safety tools in conjunction with the Einstein GPT Trust Layer.
Salesforce AI Cloud: The Future of Enterprise AI
Built on the #1 CRM, AI Cloud integrates technologies like Einstein, Data Cloud, Tableau, Flow, and MuleSoft to provide a trusted, open generative AI that’s enterprise-ready. It fuels the full power of Salesforce, enhancing productivity and efficiency for companies and employees. It offers the promise of a significant economic boost, predicted to fuel over $15 trillion in global economic growth by 2030.
Customers Speak: The Real-life Impact of AI Cloud
Customers already experiencing the benefits of Salesforce’s new AI capabilities include AAA – The Auto Club Group, Gucci, Inspirato, and RBC US Wealth Management. Greg Beltzer, Head of Tech for RBC US Wealth Management, shares, “Embedding AI into our CRM has delivered huge value and efficiency. Salesforce AI Cloud will take us to a whole new level.”
Pricing and Availability of Salesforce AI Cloud
Salesforce AI Cloud is expected to be available in Salesforce’s 2024 Fiscal Year. Pricing will be announced at the time of general availability.
In conclusion, Salesforce AI Cloud is all set to change the landscape of enterprise AI, fostering a new era of trust and security. As the promise of AI meets the demands of the enterprise, we can’t wait to see the new heights of productivity and customer engagement that Salesforce AI Cloud will help companies achieve.
What are your thoughts on Salesforce’s latest announcement? How do you think it will change the enterprise AI landscape? Feel free to share your insights in the comments below.
